Expedia Data Reports Increased Demand for Travel Into Mexico

Expedia, Inc., an online travel company, announced that itreleased booking data from its global websites showing rising demandfor travel into Mexico.

According to a release, travel bookings to Mexico made on themore than 90 Expedia and Hotels.com travel sites worldwide haverisen nearly 25 percent over the past 12 months, with the majorityof international demand coming from travelers in the U.S., Canadaand the U.K.

"Year after year Mexico continues to be a preferred destinationfor Expedia customers, consistently ranking as one of the top threedestinations for Expedia in terms of traveler feedback. In fact,this past year more than 120 Mexico properties were named to theExpedia Insiders' Select list, a designation given only to a smallpercentage of Expedia's top-ranked hotels," said Marco Tagliatti, VPof Market Management, Latin America, Expedia, Inc.

The number of Mexico hotels that have partnered with Expedia hasgrown more than 30 percent over the past year. For these hotels,becoming a part of Expedia's global online travel marketplace meansexposure to over 50 million travelers that visit Expedia andHotels.com sites each month, including Expedia.commx and Hoteles.comin Mexico a number that is expected to increase as a growingpopulation of domestic and international consumers choose to use theinternet to research and book their travel.

"Expedia's extensive reach makes us an effective marketingchannel for our Mexico hotel partners looking to attract an entirelynew audience of travelers," added Pablo Castro, Director of MarketManagement, Mexico and Central America, Expedia, Inc. "Our globalscale and wealth of data gives us insights into travel trends andconsumer booking behaviors that, when shared with our hotel partnersare instrumental in helping them develop online distributionstrategies to achieve maximum revenue and occupancy rates."

Expedia noted that it its Latin America market management team iscomprised of nearly 40 revenue managers whose focus is on developingrelationships with local hoteliers and counseling those partners oncreating effective strategies to drive incremental demand using thenumerous merchandising and promotional opportunities Expedia offers.Expedia plans to expand this team in 2011 in order to assist an evenlarger number of Mexico hotel partners interested in extending theirreach to an ever-increasing global audience of travelers.

"Our partnership with Expedia has afforded us exposure totravelers on practically every continent across the globe,generating increased bookings and consumer awareness for ourproperties through their innovative marketing and promotionalcampaigns," said Robert Chapur, CEO of Palace Resorts. "In fact, byactively participating in marketing and promotional initiatives withthe Expedia and Hotels.com sites, we were able to grow revenue bymore than 50 percent over the course of a year."

More Information:

Expedia.com

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